Growth
The year’s marketing, planned and drafted.
A seasonal calendar with the visuals, Instagram posts, Google ads and WhatsApp messages drafted from your own menu, aimed at the quiet weeks.
Step 1: Spotted: an event, the weather or a quiet week
Illustrative — not customer dataSignals this weekGrowthQuiet Tuesday aheadGrowthHalf term ends FridayGrowthRiverside food fair · SatGrowthRain on ThursdayStep 2: Draft campaign and costed menu
Illustrative — not customer dataDraft: Tuesday supper clubDraft“Two courses by the river this Tuesday. Book a table for supper club.”Menu2 courses · from your recipesPrice£24 · from your menuDateTue 6 Oct · from your diaryCosted menuStep 3: Manager approves
Illustrative — not customer dataApprove a draft campaign?DecisionTuesday supper clubSignalQuiet Tuesday aheadChannelsNothing sent yetOwnerGMApproveHoldDeclineStays a draft until a named yesStep 4: Into the plan
Illustrative — not customer dataThe planGrowthApprovedTuesday supper clubGrowthDraftFood fair SaturdayGrowthHeldHalf-term lunches
Aim campaigns at the quiet weeks.
Bookings so far against a usual week, with local events and holidays alongside. The draft goes where the gap is.
w/c 28 Sep
88% of a usual week
Rain Thu
w/c 5 Oct
61% of a usual week
Quiet
w/c 12 Oct
94% of a usual week
Food fair · Sat
w/c 19 Oct
66% of a usual week
Quiet
w/c 26 Oct
112% of a usual week
Half term
w/c 2 Nov
83% of a usual week
Illustrative — not customer data
GrowthDraft
Tuesday supper club · Tue 6 Oct ReviewHold
w/c 28 Sep
88% of a usual week
Rain Thu
w/c 5 Oct
61% of a usual week
Quiet
w/c 12 Oct
94% of a usual week
Food fair · Sat
Illustrative — not customer data
GrowthDraft
Tuesday supper club · Tue 6 Oct ReviewHold
Every season, planned and drafted.
Christmas, the summer terrace, Mother’s Day and the local fixtures sit on one calendar. For each, Flight drafts the visuals, the Instagram posts, the Google ads and a WhatsApp message to guests who have opted in.
1The year’s calendar
Illustrative — not customer data
GrowthNext 8 months
Campaign calendar · RiversideThu 1 Oct
Christmas parties
Draft to revieww/c 26 Oct
Half-term family lunches
ApprovedThu 5 Nov
Bonfire night
DraftingThu 31 Dec
New Year’s Eve
PlannedSun 7 Mar
Mother’s Day
PlannedFri 21 May
Summer terrace opening
Planned2One campaign, every channel
Illustrative — not customer data
GrowthDraft
Christmas parties RIVERSIDE
Christmas at the Riverside
Parties of 8 to 40
Instagram
Google Ads
WhatsApp
ApproveEditHold
1The year’s calendar
Illustrative — not customer data
GrowthNext 8 months
Campaign calendar · RiversideThu 1 Oct
Christmas parties
Draft to revieww/c 26 Oct
Half-term family lunches
ApprovedThu 5 Nov
Bonfire night
DraftingThu 31 Dec
New Year’s Eve
PlannedSun 7 Mar
Mother’s Day
PlannedFri 21 May
Summer terrace opening
Planned2One campaign, every channel
Illustrative — not customer data
GrowthDraft
Christmas parties RIVERSIDE
Christmas at the Riverside
Parties of 8 to 40
Instagram
Google Ads
WhatsApp
ApproveEditHold
What it does
- Plans the year’s campaigns and drafts the visuals, Instagram posts, Google ads and WhatsApp messages from your own menu. It never invents a price or a date.
- Puts local events, school holidays, weather and quiet windows on the calendar.
Coming next, built but not yet switched on: publishing to social and email.
You approve
Nothing is sent, published or spent without a named yes.
Drafts for
- Instagram and Facebook
- Google ads
It lands in Today
One line in Today, with an owner and a deadline.
Illustrative — not customer data
Today · Riverside
ComplianceWalk-in 2 above 8°C
StockCost rise on 3 lines
GuestsCallback: party of 12
TeamPrep list short-handed
GrowthDraft campaign to review
Illustrative — not customer data
Today · Riverside
ComplianceWalk-in 2 above 8°C
StockCost rise on 3 lines
GuestsCallback: party of 12
TeamPrep list short-handed
GrowthDraft campaign to review